Branding Yourself
Whether you realize it or not, your personal brand is constantly being projected through your everyday interactions with the people around you and your online communications. Most of us understand the term branding when we discuss a company’s marketing efforts, but what some fail to realize is that our personal brands are very similar and have a big effect on our lives. This has become especially true with the new opportunities for online branding through sites like Twitter and Facebook.
[click to continue…]
About two weeks ago, I attended a conference in Orlando called “Extreme Business Makeovers”. One of the speakers that weekend was who is known as the “Bounce of Twitter” Scott Stratten (@unmarketing on Twitter) of Un-Marketing.com. He shared with us some strategy to use Twitter if you want a responsive following and not just a tool to broadcast. If you use Twitter as a glorified RSS feed and not as a tool to build relationships, then you have two choices: Leave now because you won’t like this or Read through this and implement it immediately.
[click to continue…]
