StumbleUpon Advertising is a service that I only recently found. Of course, this isn’t something that I could let go untested. So, I put together a small campaign to see what to expect from StumbleUpon Advertising.
What is StumbleUpon Advertising?
This is StumbleUpon Advertising in a nutshell. It costs 5 cents per view. Yes, per view because it gets entered into people’s Stumble stream when they are using the StumbleUpon service to look for new things.
StumbleUpon Advertising does have some simple rules they force you to follow. They manually approve sites, so follow the rules or they’ll decline that ad from ever posting. These are the ones most appropriate to you.
- Obviously, any site of questionable content (porn, hardcore violence, etc) will be declined
- Pages may not have flashing, excessive animation, “fake winner” copy or fake/deceptive functionality
- A secure server connection (https) must be used when collecting personal information from users. (Of particular importance to squeeze pages)
- No page may be a direct solicitation for personal information from users.
- No page may require viewers to submit personal information (cell phone numbers, physical addresses, or email addresses) on the page in order to obtain the information promoted in the advertisement.
Those were the most important StumbleUpon Advertising rules for internet marketing purposes. Now, on to the test.
The StumbleUpon Advertising Test
The test’s purpose was to get members into my new StumbleUpon group on surfing. Figured I’d use a page that the StumbleUpon crowd was used to in order to cut back on the confusion factor. Also, because it’s a StumbleUpon page, the comfort level won’t affect the results of this StumbleUpon Advertising test.
The StumbleUpon Advertising campaign is setup and off it goes. 210 views and $10.50 later, I have 7 new members into my group. Works out to a 3% conversion rate at 5 cents a view for this StumbleUpon Advertising campaign.
Conclusion
In my opinion, StumbleUpon Advertising is not worth the cost because Stumblers are come and go visitors. They hardly stay for more than 5 seconds and rarely convert.
I targeted only people interested in surfing and sent them to a StumbleUpon page to only get 3% conversions just to hit the join button? Ridiculous!
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