I recently read a great article in Inc. Magazine titled ‘You’ve Been Yelped‘ and it brought up some great points about customer opinions and the impact they can have on your business. The sad thing is that most small business owners don’t acknowledge their customers’ critiques of their businesses and when they do they respond badly to them.
The most important thing that small business owners need to realize is that bad reviews are not all the bad of a thing. Bad reviews can show business owners where their business falls short of providing the complete value that the consumer was looking for when they came in their store.
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