I recently read a great article in Inc. Magazine titled ‘You’ve Been Yelped‘ and it brought up some great points about customer opinions and the impact they can have on your business. The sad thing is that most small business owners don’t acknowledge their customers’ critiques of their businesses and when they do they respond badly to them.
The most important thing that small business owners need to realize is that bad reviews are not all the bad of a thing. Bad reviews can show business owners where their business falls short of providing the complete value that the consumer was looking for when they came in their store.
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How crazy is it that everyone has an opinion until they get the chance to express it? These days, it’s possible to become a part of the giant conversation going on everywhere at all times. No longer are we stuck in the days of seeing a news broadcast and only being able to talk to people right around us.
Saying that, I’m sure if you’re online, you are probably reading, watching or listening to something that gives you the opportunity to leave a comment. If you have that opportunity, why not take the minute or two it takes to give that person your feedback on what they just shared. After all, if they let you comment, they want you to tell them what you thought.
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