Don Crowther’s Social Profit Formula is launching in a week. Like most of the big launches now, the prelaunch content is being released one video lesson at a time.
On Monday, the first of the prelaunch videos for Social Profit Formula was released. Don describes the two types of social media: making friends and making money. Here are some of the biggest points that I took out of the exercise and video.
He notes that one of the biggest mistakes that people make with social media is treating business social media like personal social media. People are creating social friendships and NOT business relationships.
Another main point of the whole video is this quote from Don “Who makes up your audience and what they’re interested in directly determines you’re ability to sell to them.” Don explains in the exercise how to figure this out and whether you are currently in line with your target audience.
I highly suggest watching the video yourself and filling out the worksheet “Social Media Target Audience Performance Analysis“. You can thank me later in the comment area below.
