Why an Online Marketing Consultant Isn’t Cheap!

I’m writing this to explain why hiring an online marketing consultant isn’t the same as hiring a college student to build you a website. There are several factors included in an online marketing consultant’s fees that aren’t listed on the invoice, but are there none the less. Hopefully this explains how online marketing consultants structure their pricing models.

Experience and Know How

Most online marketing consultants have been doing this for years and know all kinds of time and money saving tricks with the internet. These are things that have been learned by making mistakes and paying for them, even when business isn’t doing great (like the beginning).

I’ve been using the internet very heavily for almost a decade and been doing some form of internet marketing since the days I found eBay back around 2004. I’ve created dozens of successful websites with hard work and constant studying. I’ve spend tens of thousands of dollars on

• Going to seminars/conferences
• Bought courses to learn new strategies
• Tested hundreds of traffic sources to find good ones
• Bought thousands of dollars in software
• Spent thousands on ads to know what works

And that’s just the start… My point here is that one major thing you are paying for is the online marketing consultant’s experience and successes. Actually, I think I can say this is the majority of the pricing.

Online Marketing Consultants Have Efficiency Resources

Most online marketing consultants have a plethora of resources to help you streamline your business, save money and increase your bottom line.

For instance, here are some of my most treasured resources to help a business.

• Trend Watching Briefs – A must read for every business owner! I’m dead serious. These guys know their shit and will without question be a valuable resource on knowing where the consumer mindset is heading. Knowing this can help business owners react appropriately to maximize revenues from the trends.
• Call Tracking Software – I’ve installed call tracking software that allows businesses to inexpensively track their marketing efforts by knowing the exact response conversions on every dollar spent. Companies are currently throwing away thousands on advertising that’s not working, but they don’t know any better because they aren’t tracking it.
• Market Research Service – Even resources to find out what it is that your customers are looking for without having to wait months to conduct an in store survey. OR If you wanted to do in store surveys, I could show you the business owner how to use QR Codes to send people to a service like Survey Monkey.
• Outsourcing – Did you know that you can hire people overseas that speak great English (probably better than most Americans) for only $3/hour to do tasks that are simply time wasters in a business, but absolutely have to be done? Some of these tasks include answering phones, weeding out important emails, doing online research, data mining to build databases, answering customer emails and so much more. It’s 100% legit, legal and effective! Have your employees focused on higher paying tasks and watch your profits increase in the process. How many small business owners even know how to start doing this?
• Possiblities are endless with solutions that I can show business owners just by understanding their sales process.

Keep Going?

Should I keep listing things that are included when you hire an Online Marketing Consultant? As you can see, business clients are getting access to so much more than just online marketing work and advice. They are getting access to knowledge database that’s taken years and tons of investment to develop. You aren’t hiring a college student with limited knowledge. You’re hiring a professional that takes what they do very seriously in every aspect of the business.

Tagged as: Internet Marketing, Online Marketing