One of the most underused features inside ContestBurner is the affiliate module. And that’s a shame too. It’s my absolute favorite feature of ContestBurner. Why? Well, because normally people won’t spend money promoting a contest, but when they can get paid to promote the contest, then they’ll do what it takes to spread the contest far and wide. Even if that means paying for traffic.
Let me explain a little bit about how this affiliate module works and why it’s my favorite feature. When you activate the affiliate module, it allows the affiliate the opportunity to embed their affiliate link directly into their contest link. Then when they share their contest link, they are in effect sharing their affiliate cookie without anyone even knowing that’s what is going on. All the person clicking on the contest link sees is the contest.
But even better than that is you can set it up where the affiliate can really leverage the contest and your prizes. What you can do is allow the affiliate link to be passed down through contestants based on the amount of levels you specify. It’s basically like a pyramid structure except the only person getting credit for all the sales is the affiliate at the top.
Here’s an example: Let’s say Affiliate A refers Contestant B. Contestant B then refers Contestant C to the contest. And from there Contestant C refers Contestant D. As long as you’re allowing the link to be passed down at least 3 levels, Contestant B through D are all now sharing Affiliate A’s affiliate cookie inside their contest link without even knowing it.
It’s the ultimate form of stealth marketing. And the affiliate doesn’t have to buy any prizes to take advantage of the contest. All they have to do is drive traffic to the page as much as possible.
If you use ContestBurner and have your own product, then I highly suggest you use this extremely valuable module!
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