About two weeks ago, I attended a conference in Orlando called “Extreme Business Makeovers”. One of the speakers that weekend was who is known as the “Bounce of Twitter” Scott Stratten (@unmarketing on Twitter) of Un-Marketing.com. He shared with us some strategy to use Twitter if you want a responsive following and not just a tool to broadcast. If you use Twitter as a glorified RSS feed and not as a tool to build relationships, then you have two choices: Leave now because you won’t like this or Read through this and implement it immediately.
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